CPPA To Target Ad-Tracking

CPPA to Target Ad-Tracking

California is gearing up to write rules to enforce its California’s Privacy Rights Act (CPRA). Regulators, led by California Privacy Protection Agency Director Ashkan Soltani, are preparing to write rules to guide that enforcement and those rules could address the new forms of identity technologies that advertisers and publishers are currently testing. Soltani criticized email-based…
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