CIO

How to Manage the CIO-CMO Relationship

Technology has changed how companies are run, how they communicate and how they compete. In the past decade, firms have dramatically broadened their use of technology in digital operations. As initiatives continue to grow and increase in complexity, they also create the need for more senior-level roles to help make the most of these new…
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Marketing And Data Governance CCPA And GDPR

How Marketing Teams Can Participate in Data Governance

Today’s marketing teams are collecting, storing, and processing vast amounts of customer data to make high-impact decisions and build marketing strategies. It was once believed that the more data collected the better, but this has ceased to be the case in many ways. Marketing teams need to be strategic when it comes to data collection–and…
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